I chose the name Dreamgirl Clothes because it fits the brand. The dreamgirl is simply a girl who knows who she is and loves herself. Her confidence is that dream.
Clothing for women is more than just what we wear. Our clothing gives us a voice, and that's extremely important for women. I see so many girls simply just wear what they know instead of what they love– what reflects them. So, I wanted to create a place where girls with the same style as me can easily shop my favorite brands.
This is why it’s so important to have the right brands and the right styles as a part of Dreamgirl. There’s limited exposure to a lot of brands here in the south, so I’m trying to make those brands accessible and readily available to southern women in particular.
Growing up in the south, there’s a lot of pressure to conform to the rules and to follow old traditions. But, we lose a little bit of ourselves when we conform into that mold. I am a victim of that. As a result of an eating disorder, anxiety, and depression, I lost myself, my personality, and my self esteem as a whole. I didn’t know who I was, so I just blended in with everyone else. To help find my identity, I used my style to rediscover who I was because when we dress like everyone else, there is no personal identity. I sought out to change that.
Dreamgirl Clothes’ style is feminine but edgy. Our clothing caters to the feminine risk takers. We want our clothing to build confidence and give women the ability to be their true selves– that’s the dream. The dreamgirl is no longer quiet and homely; she is– for lack of better words– a badass.
I hope you guys love this little brand of mine as much as I do.