When I opened the store, I was just an edgy 'lil college student at Ole Miss, so I originally chose the name to be like, "The dream girl in the South doesn't have to be a quiet, ruffle-wearing, meek girl. She can be a badass too".
But, as I've grown, and my inventory and audience have too, the meaning has evolved a bit, and I've begun taking style inspiration from different women in my life whom I consider to be dream girls.
And, for the final meaning, it has always been my dream to own a clothing store. Even as a kid, when my two sisters and I would play business, my oldest sister would pretend to own a restaurant. The middle would pretend to own a laundromat, and I would pretend to own a boutique. This 'lil store is everything I've ever wanted, and it pushes me closer everyday to becoming my own dream girl. With that being said, I don't think I am the dream girl-- just the girl that dreams.